Experience CBS MoneyWatch app. Click the “App Store” image below, and download the app from iTunes

Customer

MoneyWatch, a property of CBS Interactive, helps people make sense of today’s economic turmoil and make smarter decisions about their personal finances in every area that their money and their life intersect.  In addition to original feature stories and unique daily commentary, the media-rich site also offers daily business and financial news from the broadcast powerhouse of CBS News. 

Solution

Azuki provided CBS the multi-platform support needed to accomplish their goals. Azuki launched the service in April 2009, initially as an iPhone app and rolling out across the remaining mobile platforms over subsequent weeks. In addition, Azuki leveraged its multi ad network solution to enable advertisers to connect with Moneywatch’s engaged, affluent audience through video and display advertisements sourced from a number of ad network partners.